Shooting High-Engaging Video - Full Guide
👇 See Checklist on How to do it
Gear Setup
- Phone (use the back camera, not the selfie cam, for better quality and eye contact)
- Wireless mics (one for backup or external recording)
- Selfie stick/tripod (tall enough to reach head height, so you don't rely on tables/chairs)
- Laptop or printed script (to keep lines visible)
Camera Settings
- Open your phone's default camera app.
- Switch to Video mode → Wide or Extra wide lens (helps keep you framed).
- Set to 4K, 30fps.
- Keep the camera rolling and hit pause between takes so you don't end up with dozens of tiny clips.
Shooting Process
- Hook: Start with a visually interesting action (standing on a balance board, holding a flowerpot, eating a banana—doesn't need to relate to the content).
- Cut after every line: Modern audiences expect quick cuts for engagement.
- Repeat takes until delivery feels right. Mistakes are fine—just redo them.
Framing & Angles
- Change rooms or angles to create visual variety.
- Use props (coffee cup, laptop, etc.) to add movement and break monotony.
- Mix sitting, standing, and moving shots for a dynamic flow.
Closing & Call to Action
End with a clear CTA, e.g.:
Comment the word ‘systems’ down below to get the exact processes we use internally with our clients.
Editing
- Because all takes are in one continuous recording with pauses, it's easier to manage upload/downloads, and stitch each line in post.
- Every line becomes its own shot in the final edit.
Script Strategy
- Break your script into single lines or short ideas.
- Examples:
- Line 1: Here's the truth: doing all your content yourself looks scrappy until it looks sloppy
- Line 2: Missed posting days, videos sitting on your phone, edits that take forever.
- Line 3: Meanwhile, your competitors batch film, outsource editing, and stay consistent.
- Line 4: Content creation isn't about talent—it's about systems.
- Line 5: If you don't have one, your message gets buried, even if it's brilliant.